PURL – Personalized URL
• Incorporates recipients name in the URL
• Example: www.JohnSample.YourDomain.com
• Used to:
• Gather information from target market and build database
• Communicate information
• Acquire new customers
• Enhance customer relationship with dynamic
personalization
• Promote special offers, giveaways, etc.
• PURL Utilization
• PURL can be added to the end of a template
• Can automatically open PURL at end or have client
click to enter
• Examples:
• A company wants to send an RSVP to their holiday
open house, a PURL can be used to gather all
registration information
• A company wants to distribute a survey about customer
service their clients received during the busy holiday months,
a survey can be administered on the PURL page and
results collected
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