If 10–13% of your mail never reaches its intended
destination, how much money is your business losing due to missed
opportunities? Increase your response rates and reduce your costs
with our data solutions. Our programs turn your data into useful
marketing information by identifying the right customers
and prospects.
With cleaner data, you have more people receiving
your message and getting a chance to respond, giving you more results
for your money. Whether your target message is via e-mail, phone,
direct mail, or a combination of these, we turn your data confusion
into data precision.
Our experience with relational databases gives you
the edge in database marketing. Well-managed databases allow you to
identify, track and effectively market to those 20%
of customers who are typically responsible for 80% of your business.
Corporate Graphics’ database marketing tools
offer easy access to pertinent customer data, at either the individual,
household or address level, depending on your marketing campaign.
This information allows you to identify the best customers, sell more
targeted products and services, and maximize your customer’s
loyalty and lifetime value.
In addition, we design, build, maintain and update
databases, with direct online query tools for data analysis that are
customized to meet your needs and grow with your
program. We also provide e-commerce solutions through e-mail distribution,
web hosting, broadcast e-mail and e-mail response tracking. We have
a broad base of technology resources, and maintain a secure
environment for your data.
To further pique your prospect’s curiosity,
use personalized printing. With our personalized printing program,
you can add pictures, coupons, barcodes, maps, or variable text, depending
on demographic or geographic information to increase response
rates.
