Case Studies - Recycled House Stock Savings

Situation

A current Corporate Graphics International client, one of the largest and most respected commercial real estate services and investment companies, was in the process of rebranding their entire company.  This rebrand included a completely new look for the stationery items Corporate Graphics International was providing.  The new look incorporated a more complicated printing process and an additional corner die cut, which increased the cost of production.  Corporate Graphics International saw the opportunity to reduce the total cost of their stationery program, even with the new rebrand design, by switching their products to our equivalent house stock.   

Challenges

• The client wanted the new look rolled out in 4 weeks for their national sales meeting
• The current stock was subject to large annual price increases, which were ultimately passed along to the client
• The new printing process and die cut increased production costs
• The client lacked stock consistency across all items – the look of the new program needed to be professional and consistent

Solutions 

• Corporate Graphics International recommended the switch to our equivalent house stock across all items to create brand consistency, and provided new, lower pricing based on using this stock
• Corporate Graphics International presented a comprehensive proposal including new pricing on their current stock, new pricing on our house stock, initial roll out ordering price breaks and a three year view of potential savings
• Corporate Graphics International’s ability to negotiate long term contract prices with the paper mill due to the high volume of the custom house stock we purchase (over 50% of our current clients utilize our recycled house stock) allowed us to offer substantially lower prices on a premium stock

Results 

• The core rebranded items were rolled out on time at their national sales meeting
• The new line was very well received because of the combination of our house stock’s exceptional quality, the ability to display consistency across all items and the competitive pricing 
• Savings of 14.4% annually was received by the client through switching to our house stock
• Corporate Graphics International’s proactive approach to helping our clients achieve their company goals while decreasing their costs was praised by the client and cemented the positive, trusting relationship that is still in place today

«  Back to list	«  previous study   |     next study »