Case Studies - New Account Implementation

Situation

An international telecommunications company made sweeping changes to their brand.  They needed a company that could rollout their new stationery identity program within a limited timeframe. Their goal was to get this brand on their business cards and stationery and into the market in an extremely aggressive cycle time after completion of the design.

 Challenges

• 90 day maximum rollout period
• 20,000 employees needing new stationery products
• Each of the 20,000 employees would receive one order of business cards, memo pads, letterheads, and envelopes
• 80,000 total orders to be received
• Turnaround time was critical as the rollout involved key management and high-visibility employees and departments

Solutions

• Project specific action register developed, pinpointing key deliverables and completion dates that coincided with the scheduled rebranding period
• A custom web-based electronic ordering system and electronic order forms were created to eliminate all manual processing

Results

• Rollout was successfully completed within 90 day timeframe
• End users received high quality products that met all new brand standards
• Custom web-based ordering system continued to be utilized for ongoing stationery orders
• Corporate Graphics International retains the program under a multi-year contract
  

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