Case Studies - Multiple Account Transition

Situation

The world’s leading transportation and business services provider, operating internationally in over 220 countries, contacted Corporate Graphics International with the decision that they would be exiting the stationery printing business.  Upon completion of extensive research efforts by this company, Corporate Graphics International was selected as the best single company to transfer all of their current corporate identity printing business to.

 Challenges

• 23 accounts to transition simultaneously
• 120 day maximum set up period
• Acceptance and confidence in a new printing company, Corporate Graphics International, needed to be instilled in each new account
• Each account had over 200 items that needed to be available online for ordering

 Solutions

• Immediate action taken by Corporate Graphics International to contact each client who was being transitioned and begin building trust in the new relationships
• Specific action register set, pinpointing key completion dates that had to be to met to stay within the scheduled transition period
• 36 new ordering websites were created adding over 5,000 new items
• Individual involvement with each account, with Corporate Graphics International providing daily conference calls, personal visits from Corporate Graphics International’s transition teams and progress reports to guarantee smooth transition

Results

• All accounts were successfully transitioned within the 120 day timeframe
• Within 15 days of new ordering sites going live, thousands of orders were received, processed and printed
• Very positive feedback from new accounts thanking Corporate Graphics International for our exceptional customer service, ease of ordering, transition timing and extra efforts put in to ensure a successful transition - even during a time where most plants would have been stretched to their maximum capabilities